Is Your CPA Just Checking Boxes and Filling In Blanks?

SJ Gorowitz CAS Technology

By Stacey Gorowitz, CPA, MBA Taxes are the first thing most people think of when they think of their CPA. In fact, the need for help completing their annual returns most likely drove them to seek the assistance of an accountant in the first place. It’s an important task, without a doubt. At the same time, preparing tax returns can almost be viewed as a commodity in some cases. Filling in the blanks is all it amounts to, sadly, from many service providers. Finding someone to fill in the blanks on the right generic forms for your business or personal return isn’t a challenge. Finding someone who really gets to know you and your company, however, isn’t so easy. It’s worth it to make the extra effort and search until you’ve found the right fit though, because with a well matched CPA who’s motivated and knowledgeable, the difference is astounding. By putting in the time and attention to understand the nuances of your financial situation – your goals, your unique business, your … [Read more...]

Client Accounting Services Are Changing Where You Focus Your Time

SJ Gorowitz CAS Technology

By Stacey Gorowitz, CPA, MBA If you own a small business, you’ve no doubt been astounded at the changes you’ve seen to the technological and economic landscape over the past decade. There are so many more choices and options in this post-internet, digital world that it can make your head spin! Adjusting may be hard, but the possibilities are fantastic news for business owners. One such change is referred to as Client Accounting Services (CAS). This paradigm offers the benefits of the three mega-trends of digitalization, virtualization and transformation, and it can help all small businesses see bigger profits. By using new technology, your financial professionals can access your accounting records virtually, of course, but they can also interact in real time with you. They now have easy online access to banking records, payroll – anything needed to complete your financial processes and accounting. This means nearly all information can now be transmitted and downloaded – … [Read more...]

Is an Annual Checkup with your CPA At The End of The Year All your Business Needs To Stay in Good Financial Health?

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By Candace Spencer, CPA & Certified QuickBooks ProAdvisor Many times we hear business owners say that they have an internal bookkeeper who maintains their financial records, and therefore, they only check in with their CPA office at tax time. It’s also possible that your CPA office doesn’t check in with you throughout the year.  But is an annual checkup the best way to utilize your CPA’s skills. Many business owners are missing opportunities simply through a lack of understanding of the different but important roles of an internal bookkeeper and a CPA firm play. If you are among them, trust me - you are not alone. We see a great number of people who are very confused as to what each of these professionals brings to the business industry and how each one helps in the success of any business. A very simple definition of a bookkeeper describes him or her as someone who records financial transactions. This includes banking, sales and purchasing transactions.  The purpose of … [Read more...]

I Used to Feel So Special…

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By Stacey Gorowitz, CPA, MBA After recent CPA firm mergers and ownership changes, often clients end up feeling lonely and lost in the crowd. When this happens, don’t be afraid to seek out a new accounting firm. Mergers and acquisitions happen in every industry, and accounting is no exception. In fact, it has been happening with more and more frequency in the accounting industry over the last few years. So now, it’s not uncommon for a CPA firm that you’ve worked with happily for years to suddenly join forces with another firm in a bid to grow larger and more competitive. That may be good for the firms, but it’s not always good for their clients. What happens after the change may affect you only minimally, with the service you receive and access level to your trusted professionals intact. In other cases, however, you may find you’re not getting the service you deserve or no longer working with the partner or manager you used to. When you start to feel like a number rather than … [Read more...]